Can be excruciating or possibly the greatest thing you've ever done. Honestly, the choice is yours initially. However, as you start to see what's involved it should become painfully obvious. When you rise to the Insurance Mindset Challenge, you're requiring that business goes where it goes, you're able to extensively "speak the language" of the industry you're trying to serve and finally have to try and make something of your next company rep marketing meeting. That's what I talked to Ryan Anderson, of Alliance Insurance Group, about as he starts to build his. P.S. You should really see what going on in this newsletter.