The truth is, it doesn't really matter, the hardest part is pulling the trigger on how it's going to get done. Because if it's truly important to the success of the agency and you're not getting it done, it's your job to find someone who will. Of course, most of that is easier said than done, but no matter what your first step should be to break the minimum knowledge threshold. That simply means learning enough to know if you're the guy for the job or what you need to expect from someone else if you aren't. That's what I talk to Nick Thalhammer of Cincinnatus Insurance, about as identifies where he wants to improve.