There's a good chance you have plenty, it's the other people involved in the process that could use a little more. It might seem obvious, but it's certainly one of the easiest things to overlook and potentially be unaware of. Because without the proper incentive the only thing you're doing is piling on work that doesn't matter. If you're hoping to scale your agency to the next level that work needs to come with a reason to accomplish it. That's what I talk to Landon Bentham, of Calahan & Rice Insurance, about who and how he wants it done.