Luck is what happens when preparation meets opportunity plus your time management. If not, there's a good chance the processes in your agency can't handle the success of a consistent message. Because if you don't know who you're talking to, no one else will either. On top of it all, there is one piece of emerging tech that has yet to be widely or effectively adopted that can help with both. That's what I talk to Dr. Billy Williams, of Inspire a Nation, about as we caught up for a quick conversation at Agent 2021.