Just takes being crazy enough to hit the right speed and smart enough to find the right angle, the rest will take care of itself. Of course, every word in that sentence is easier said than done and ends of getting the best of most insurance marketing efforts. That's not to say it's impossible, rather help set the proper expectations for the vast array of skills needed to pull off a successful launch. Because even the slightest miscalculation can send your intentions spiraling down to earth no matter how close it gets. That's what I talk to Sean Halpin, of MJH Insurance, about how he managed to do and what could have made it better.