They don't want to read your insurance blog post, they need to read it. Once you realize that, creating the things your agency needs to organically attract clients gets a whole lot easier. It's the subtle and simple shift in mindset that will free your desire to create things to help people find you. It's with this freedom you'll be able to figure out who really wants to talk with you. That's what I talk to Terry Grier, of Strive Insurance, about as he comes close to doing it. P.S. There's a whole lot of talking into things Agency Nation University can do.