At some point you're going to need to figure out what someone needs to hear from you to get their attention. It doesn't matter if you're new to content creation or have been doing it for years, everyone runs out of ideas. But that can't slow you down, momentum is the only thing that will bring them back. It's even better anytime the idea making is built into the content creation process. That makes it so much easier to ensure you'll always have something to talk about when you need it. That's what to talk Avery Moore, of ECI Insurance, about as she tries to figure out the best way to pull them to the surface. P.S. We can't even count all the ideas on the Agency Nation newsletter.