It has nothing to do with word counts or video length, it's all about connection. If you can't create something that allows someone to connect with you or your agency, you've just wasted a lot of opportunity. It's this connection that allows people to look past every alternative and only see you. How easy would your life be if you completely removed the "consideration process" when someone is shopping for insurance. What if you didn't have to worry about if you should to give free quotes or not. What if you had people eager to talk with you and share an experience they had with information you provided. That's the first test you give yourself when your content starts to make the phone ring. P.S. Ryan writes an exclusive news letter every week, you should read it.