If not, you'll probably spend a lot of time alone because you're not giving people what they need. It's your ability to fill this need, better, faster and easier than anyone else that will ultimately win the business. If you keep your ears open long enough, it will become painfully obvious what it is that you need to deliver. The hardest part will be staying focused on it long enough from start to finish to figure out what you need to do next. That's what I talk with Becky Taylor, of Ohio Insurance Agents Association, about as she worries about being irrelevant. P.S. If you think nice words about the podcast, we wouldn't mind you writing them down.