If not, you might notice them not getting a lot of traction with the people you're trying to find. This also isn't a problem exclusive to video and should apply to all your content. The more specific you are telling people who should watch what, the better you'll be. Those specifics are what give it the grip you need for someone to be able to hold on to it. That's what I talk to Richard Brown and José Villa in two separate casual conversations during IAOA's Innovation 18. P.S. Agency Nation University can teach you a lot more focus.