If it's not connecting on a level that sparks the tiniest feeling, you need to try harder. It's that feeling that will transcend your content's natural utility state to an entire different level. Once you're on this level you'll notice the pace and intensity of the responses hard to ignore. People will not be able to make five seconds into the conversation without referencing that feeling and recalling their favorite moment. I know it seems impossible when were talking about insurance related content, but the feeling has nothing to do with the subject matter and everything to do with the person creating it. If their not connecting there's a good chance you haven't given them anything to hold on to. That's what Sydney Roe discusses in the exclusive live Agency Nation University video that is normally only available to paid members. P.S. If you want more of this and a lot more learning, check out everything Agency Nation University has.