We all know the importance of reaching the right audience, but what about getting a little help doing that. As the saying goes, “it’s all about who you know”, and there is a lot of truth in that. So why not find some influential people to help us get the word out about our products and services to reach an even wider audience? Amir Zonozi teaches us a thing or two about the different kinds of influencers, which ones are better poised to help us, and how we can form a working relationship with them.