Selling is an Away Game: Close Business and Compete in a Complex World
By Lance Tyson
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About this ebook
- Written by expert sales negotiator and persuasion consultant, Lance Tyson, a highly sought-after thought leader
- Chronicles Tyson’s success in dramatically improving sales outcomes for some of the nation’s most prominent organizations
- Empowers sales teams with real-world strategies by offering practical guidance for mastering sales, akin to the teachings of renowned sales experts
- Reshapes and transforms traditional sales approaches through Tyson’s dynamic and immersive training method
- Cultivates leadership and behavioral change by integrating behavioral modification and leadership training
- Presents adaptable sales strategies suitable for a wide range of products and markets, making the book a valuable resource for salespeople across many different industries
- Advocates for a strategic sales process
- Showcases Tyson’s effective and transformational sales coaching techniques
Lance Tyson
Over the past two decades, Lance Tyson has followed his passion for developing strong business leaders and their salespeople by tapping into his natural ability to connect with people and foster an environment for learning and coaching. As owner, President, and CEO of Tyson Group, Lance facilitates, trains, and conducts over one hundred workshops annually in areas such as performance management, leadership, sales, sales management, customer service, and team building. In 2002, Lance took over several Dale Carnegie Training operations in the Midwest. He started with Cleveland, then rolled up to Columbus, and eventually took over the Cincinnati and Indianapolis marketplaces. Under Lance's leadership, these marketplaces experienced 230% growth to become the largest Dale Carnegie Training operation. In 2010, Lance sold his interest in Dale Carnegie and formed PRSPX in Dublin, Ohio, to help clients build an effective sales ecosystem. PRSPX has been restructured as Tyson Group in order to provide services to assess sales teams, diagnose their needs, and equip them to be better salespeople and leaders. Lance now focuses on the mission of Tyson Group: to coach, train, and consult with sales leaders and their teams to compete in a complex world. Lance currently lives in Dublin, Ohio, with his wife and three kids.
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