The European Business Review

Leading with Care and Authenticity: Going Back to Basics with Toyama&Co.

In today’s time of unprecedented change, leaders who can create positive influence that reaches every level of an organisation is very much needed. Toyama&Co’s CEO Claudio Toyama, who is also an international best-selling author, explains the three leadership personas: Samurai, Samba, and Vinci, and why Transformational Leadership – where “care” is an essential element – is of critical importance in creating lifelong learners and longterm success in every industry.

Q Thank you so much for this opportunity to speak with you, Mr Toyama. To start with, can you share with us some of your tips or favourite morning routines to jumpstart a busy day?

A It’s my pleasure. I love to start my day with a gratefulness prayer and doing my CrossFit® (shout out to 12 Labours CrossFit!) in the morning. While driving to the gym, I listen to some book on Audible (I listen to about 4-5 books a month). These activities set the tone for the day.

Q You founded Toyama&Co., a highly acclaimed international consulting, training, and executive coaching company. Can you tell the story behind how you started Toyama&Co.? What have been the highlights of your professional journey so far?

A I had started a consulting company in London

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