NZ Marketing

Lessons Learned: A CMO’s journey through 25+ years of marketing

Over the course of her diverse career, Maryanne Smith has worn many hats – but has returned to her true love in retail marketing. It’s this love, spurred on by ambition and drive, that attracted her to the position of CMO for Hunter Home and La-Z-Boy NZ and AUS.

In her current role, she is implementing an aggressive growth plan for La-Z-Boy across Australia, and although Covid slowed plans down, people are still invested in making their houses into homes with new furniture.

Tapping into her wealth of experiences, Maryanne believes a good marketer is someone who is committed as a leader within a business.

“I’m happy to put myself in really uncomfortable situations or put my hand up for a role that I’m not quite sure

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