NZ Marketing

ANZ’s Group CMO on making better marketers

Video calling in from her high rise office looking out to a brilliantly sunny Auckland viaduct, Astrud Burgess looks quite at home. It’s a far cry from Kaikohe where she was born, or in fact Kiribati where she spent a lot of her childhood.

Starting out as a graduate working at ANZ, Astrud spent her early years working six weeks in a branch and six weeks processing loans and doing general banking work, and credits this time as giving her valuable insight into the workings of a bank –

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