The Tradies Guide to Instant Cashflow: 7 Steps to put cash in the bank now.

By Marcus Kroek

If you want a business where you earn what you deserve,The Tradies Guide To Instant Cashflow will show you the simple, proven, real life strategies to create more profit and turn it into cash NOW.

In this book, International author, educator and business coach Marcus Kroek will teach you how to master your money and take the stress out of

• Language: English
• Publisher: Marcus Kroek
• Release date: Nov 8, 2021
• ISBN: 9780645264920

Book preview

ABOUT THE AUTHOR

Marcus Kroek is a Business Coach, Profit First Professional, Business Owner and Entrepreneur. Having owned and operated a variety of businesses over the past 40 years, he doesn’t just talk about business, he knows what it’s like to run business.

Since 2005, he has worked with hundreds of businesses, taking many from operating at loss to six figure profits, and receiving many awards in Business Coaching including Coach of the Year and Best Client Results from over 300 coaches in the Asia Pacific Region. He specialises in implementing simple yet highly effective methods to increase profits, work smarter and maximise long term wealth.

When Marcus isn’t helping businesses succeed, you’ll find him playing with his grandchildren, on a cruise with his wife Debra, or marrying couples as an Authorised Marriage Celebrant.

To All Small Business Owners

You deserve every success that comes your way.

Where you’ll be in 5 years will depend on the books you read, the people you associate with, AND the actions you take

―BRAD SUGARS

ACKNOWLEDGEMENTS

Everything in life is achieved with the assistance and support of others.

Most importantly, I am supported and encouraged by my wife Debra, who has been there for me for more years than I am allowed to mention. Alongside my 3 children, Chris, Tim and Nikki, and their families, who provide the inspiration to do more.

In business, I have a number of mentors who have given me knowledge, assistance and a positive push along the way. Brad Sugars, the founder of ActionCOACH Business Coaching who has and continues to provide a wealth of knowledge, process and drive. My friend, Bill Annesley, who was my first business coach, and introduced me to ActionCOACH. All the members of the ActionCOACH community around the world, there are too many to name. Bob Ollis, Founder of Master Coaching, who introduced me to the world of positive psychology. Sharon Jurd, who started out as a client, pushed me to write this book, and became a great mentor. And most recently, Laura Elkaslassy, CEO Profit First Australia, Mike Machalowicz, Author of Profit First and my GIFTED fellow Profit First Masters in Australia.

A special thanks to Casey Van Zelst-Stokes, my magic elf, without whom this book would never have finally been published.

CONTENTS

ABOUT THE AUTHOR

ACKNOWLEDGEMENTS

INTRODUCTION

CLARITY

MAKE OR BREAK

THE BUSINESS MODEL

SHOW ME THE MONEY

INCREASING PRICES

STOP DISCOUNTING

AMY JOINS THE BUSINESS

THE KARMA OF MONEY

THE KELLY CASH FLOW SYSTEM

TURNING LEADS INTO SALES

THE MULTI STEP SALES PROCESS

DEFAULT DIARY

OPERATIONAL MISTAKES

VALUE MISTAKES

MARKETING ESSENTIALS

CONCLUSION

INTRODUCTION

After working with hundreds of businesses through workshops, business education programs and as private clients in one-on-one coaching, I’ve been struck by the similarity of challenges faced by them all, and also by the similarity of the dreams they had when they went into business to start with.

The dreams are really their ‘why’ and for most people it’s not about a big dream, it’s not about mansions, private jets or unlimited money. For most people the reason they go into business in the first place is that they believed they could do a better job of running a business than the person they were working for.

They also wanted to have control of their time, how hard and how long they worked, and how much money they made. Guess when they achieved those goals? It wasn’t in 3 years, 5 years or 10 years. They achieved their goals of being responsible for how much they earned and how many hours they worked the day, the minute they went into business for themselves.

The majority of people I have dealt with have established good businesses. They have been around at least 3 years, they have reasonably consistent revenue somewhere in the $500,000 to $5,000,000 mark, and they have more than 3 employees.

They also share the same challenges. Their challenges can be broken down and then generalised to fit into 3 categories. Their challenges are these – Not enough Time, Not enough Money, and Staff that Frustrate them and seem to turn up just for the pay check.

The challenges of the ordinary business owner are Time, Team, and Money. They think that the way to overcome them is simply to generate more sales. The problem is they don’t know how to get the sales and they don’t know how to get to the next level, how to go from being ordinary to being extraordinary.

The ordinary business owner works on generating more leads. They believe more leads will lead to more sales and all the problems will disappear. But here’s the thing. It’s usually not the answer.

Your business can grow and grow rapidly. And you can go broke in the process.

To get your business to the next level, and to do that so that it has sustainable profit, not just revenue, we might have to, in fact we will have to, go back to the foundations of good business. We must create a business with great money and profits, with a great team, and we must create a structure that gives you the time to work on constantly improving and moving the business forward.

This book will show you how to do that and more.

You will learn how to have the time, team and money you require to take your business from ordinary to extraordinary so that you can live the life of freedom you desire.

CHAPTER ONE

CLARITY

They had absolute clarity, at the time only in their minds, of what their big goal was.

It was a Saturday morning in May. I was going to meet a client for our initial coaching session. Unusual though it was for me to work on a Saturday it suited the client and myself to meet outside normal business hours for our first session together. It was planned as a typical half day initial analysis, goal setting and planning day. The relaxed nature of a Saturday meant no stress on our time frame, and minds that were not occupied by what might be happening in the business, no emails to deal with and no phone calls.

The day didn’t start well. I set the sat nav for their address and it fired back at me that I was in for a two-and-a-half-hour trip. What? It was meant to be one and a half hours. I checked. Fantastic. I was travelling to a town north of Newcastle, and in my mind, I had the trip being half an hour less than my normal journey to visit clients in another country town. Problem was, it was half an hour more, not less.

A quick phone call to the new client was needed to let them know that I had stuffed up before they had even met me face to face, and to make sure it was ok to be an hour later than planned. Not the sort of call I wanted to make, but one that was absolutely necessary and with no excuses. Luckily, they were fine, and we were still able to meet.

Their attitude was the first inkling of the sort of people they were, and the many wonderful characteristics they would display over the years we have worked together. They were (are) good people.

The meeting went smoothly, and we covered a lot of ground. We got to know one another, and we got along fine.  I understood what the business was about, how the business functioned, where issues were, what constraints there were and who was on board.

Steve and Amy were a husband and wife team with a few casual employees. Amy was still working full time in another occupation and helping out