Beyond Borders, Beyond Competition: VRIN Strategies for Global Branding: Business Strategy, #2

By Sudeep B Chandramana

Building on the success of its predecessor, " Building Global Brands that Last: How VRIN Shapes the Competitive Landscape of International Brands" the series continues, diving deeper into the world of global branding through the lens of the VRIN framework. This second volume empowers you to unlock the secrets of successful international brands, equipping you with the strategic know-how to navigate diverse markets and outmanoeuvre your competitors.

"Beyond Borders, Beyond Competition: VRIN Strategies for Global Branding" invites readers on a captivating journey into the strategic landscape of global brands. As the second volume of an insightful series, this book meticulously analyzes how leading brands secure competitive advantage using the VRIN framework.

In an era defined by fluid borders and intense competition, understanding the dynamics of global branding is essential. This book delves deep into the strategic manoeuvres that propel brands beyond geographical confines and into the hearts of consumers worldwide.

Through the lens of the VRIN framework—assessing Value, Rarity, Inimitability, and Non-Substitutability—readers gain profound insights into the strategic pillars that underpin global branding success. Each chapter unveils the secrets of renowned brands, revealing the core competencies and unique attributes that differentiate them in the global marketplace.

From household names in consumer goods to trailblazers in technology, every brand featured offers valuable lessons in strategic management and brand building. Readers explore innovative product development, groundbreaking marketing strategies, and the intricacies of brand differentiation, gaining a comprehensive understanding of global branding dynamics.

Whether you're a seasoned professional, an aspiring entrepreneur, or a student of strategic management, this book promises to inform, inspire, and empower. Dive into the world of global branding excellence and uncover the keys to building brands that transcend borders and leave a lasting impact.

"Beyond Borders, Beyond Competition: VRIN Strategies for Global Branding" isn't just a book - it's a roadmap to success in the competitive global marketplace. Embark on a journey of discovery, exploration, and strategic insight, and unlock the secrets to building brands that stand the test of time.

Order your copy today and unlock the secrets to global branding success!

• Language: English
• Publisher: Sudeep B Chandramana
• Release date: Mar 1, 2024
• ISBN: 9798224659579

Sudeep B Chandramana

Dr. Sudeep B. Chandramana, holding degrees in B.Tech, MBA, M.Phil, and PhD, is a distinguished author, educator, and life skills trainer renowned for his contributions to academia and personal development. Currently serving as the Associate Professor and Head of the Department of Management Studies at Mar Athanasios College For Advanced Studies, Tiruvalla (MACFAST), India, Dr. Chandramana embodies a commitment to excellence in education and holistic growth. With a profound expertise in Strategic Management and Sustainable Development, Dr. Chandramana's scholarly pursuits have significantly enriched the academic landscape. He has presented research papers in numerous international and national conferences, showcasing his dedication to advancing knowledge in strategic realms. Furthermore, Dr. Chandramana's scholarly contributions extend to over 50 articles published in prestigious international journals, including those indexed in Scopus, as well as esteemed books. Beyond his scholarly endeavors, Dr. Chandramana is deeply passionate about nurturing the holistic development of individuals. Through his affiliation with the Art of Living Foundation, established by the globally acclaimed humanitarian, Sri Sri Ravi Shankar, Dr. Chandramana has impacted the lives of thousands. His dedication to imparting life skills, including yoga, meditation, and Sudarshan Kriya, underscores his commitment to fostering physical, mental, and spiritual well-being among youth. Dr. Sudeep B. Chandramana's multifaceted contributions to academia and personal development reflect his unwavering dedication to knowledge dissemination, holistic growth, and societal well-being. As an author, educator, and life skills trainer, he continues to inspire and empower individuals to realize their fullest potential and contribute meaningfully to the world around them.

Book preview

Dr Sudeep B. Chandramana

Co-ordinating Editor

Jomon Joseph

PREFACE: Unveiling the Blueprint and Crafting Your Global Legacy

WELCOME TO THE SECOND volume of our series on VRIN analysis, titled Beyond Borders, Beyond Competition: VRIN Strategies for Global Branding. Following the success of our first volume, Building Global Brands that Last: How VRIN Shapes the Competitive Landscape of International Brands, we are thrilled to present another insightful exploration into the strategic underpinnings of global brands.

In this volume, we delve deeper into the realm of global branding, shedding light on how successful brands transcend borders and establish enduring competitive advantage based on their core competencies. Through meticulous VRIN analysis, we unravel the strategic intricacies that have propelled these brands to the pinnacle of global recognition and consumer loyalty. Developed in 1991 by Jay Barney, an American professor in strategic management at the University of Utah, VRIN stands for Valuable, Rare, Inimitable, and Non-substitutable, highlighting the core competencies that truly differentiate successful brands.

But our focus isn't on abstract theories or empty slogans. We believe in the power of concrete examples and real-world insights. What makes this volume particularly special is the unique compilation of stories of successful brands, meticulously researched and passionately argued by some of the brightest MBA students I've had the privilege to mentor. Their dedication to research and analysis has enriched the content of this volume, offering diverse perspectives and fresh insights into the strategies employed by global brands to thrive in an increasingly competitive landscape.

As you navigate through the chapters of Beyond Borders, Beyond Competition, you will encounter a rich tapestry of global brands spanning various industries and sectors. From the athletic prowess of Adidas to the technological innovation of Tesla, from the consumer understanding of Google, to the cultural resonance of Nestle, these chapters unveil the unique blend of resources, capabilities, and strategic decisions that propelled these brands to global greatness. From iconic consumer goods to innovative technology companies, each brand serves as a case study illustrating the strategic decisions and competitive advantages that have shaped its trajectory in the global marketplace.

Our goal with this volume is not only to showcase the brilliance of these global brands but also to inspire and educate current and future business leaders, marketers, and scholars. By understanding the VRIN strategies employed by these brands, readers will gain valuable insights into the principles of strategic management and brand building in a global context.

We extend our heartfelt gratitude to the contributors and collaborators who have made this volume possible, as well as to our readers whose curiosity and thirst for knowledge drive our continued exploration into the world of global branding.

In Beyond Borders, Beyond Competition, we invite you to embark on a journey of discovery, learning, and inspiration—a journey that transcends borders and empowers us to redefine the possibilities of global branding. So, turn the page, dear reader, and explore on a trip that will not only expand your understanding of successful brands but also empower you to build one of your own.

I am deeply grateful and filled with admiration for my gifted co-authors and my talented student, Jomon Joseph, whose dedication in compiling all contributions and aiding me in editing this remarkable collection deserves heartfelt recognition.

SUDEEP B. CHANDRAMANA, PhD

Professor of Strategic Management, MACFAST, Thiruvalla

Affiliated to Mahatma Gandhi University, Kottayam, Kerala, India

ADIDAS

Rohan Zachariah Johns

Allen Solly is a renowned Indian clothing brand known for its stylish and sophisticated apparel for men, women, and children. Founded in 1744 in England, the brand entered the Indian market in 1993 and has since become synonymous with quality, innovation, and a touch of British flair. Adidas is a real-life brand that has successfully established its competitive advantage in the sportswear