Summary of Broken Code by Jeff Horwitz: Inside Facebook and the Fight to Expose Its Harmful Secrets
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Summary of Broken Code by Jeff Horwitz: Inside Facebook and the Fight to Expose Its Harmful Secrets
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Facebook's Broken Code is a behind-the-scenes look at its strategic failures to address its role in the spread of disinformation, political fracturing, and even genocide. The book, filled with eye-popping statistics and anecdotes from insiders, explores Facebook's manipulation tactics and the distorted way we connect online. The book highlights the company's failures to control or understand its own platforms, leading employees to discover deeper issues such as peddling anger, human trafficking, enabling drug cartels and authoritarians, and distorting behavior in ways no one understood. Despite personal trauma and professional setbacks, employees identified the root causes of Facebook's viral harms and drew up concrete plans to address them. The book highlights that the problems spawned by social media cannot be resolved by strapping on a headset.
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Summary of Broken Code
A
Summary of Jeff Horwitz’s book
Inside Facebook and the Fight
to Expose Its Harmful Secrets
GP SUMMARY
Summary of Broken Code by Jeff Horwitz: Inside Facebook and the Fight to Expose Its Harmful Secrets
By GP SUMMARY© 2023, GP SUMMARY.
All rights reserved.
Author: GP SUMMARY
Contact: GP.SUMMARY@gmail.com
Cover, illustration: GP SUMMARY
Editing, proofreading: GP SUMMARY
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NOTE TO READERS
This is an unofficial summary & analysis of Jeff Horwitz’s Broken Code: Inside Facebook and the Fight to Expose Its Harmful Secrets
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1
Arturo Bejar returned to Facebook's Menlo Park campus in 2019 after six years away, feeling that something had gotten stuck. He had noticed things that seemed off, making it seem like the company didn't care about what its users experienced. Bejar's tech career was charmed, and he spent over a decade as the Chief Paranoid
in Yahoo's security division. Mark Zuckerberg hired him as a Facebook director of engineering in 2009.
Bejar's expertise was in security but he embraced the idea that safeguarding Facebook's users meant more than just keeping out criminals. Early in his tenure, Facebook's chief operating officer asked Bejar to get to the bottom of skyrocketing user reports of nudity. His team sampled the reports and found they were overwhelmingly false. Instead of telling users to cut it out, they gave users the option to report not liking a photo of themselves, describing how it made them feel, and then prompting them to share that sentiment privately with their friend. Nudity reports dropped by roughly half.
Bejar created a team called Protect and Care, a testing ground for efforts to head off bad online experiences, promote civil interactions, and help users at risk of suicide. The only reason Bejar left the company in 2015 was because he was in the middle of a divorce and wanted to spend more time with his kids.
Arturo Bejar, a former member of Facebook's Protect and Care team, returned to the company after leaving to investigate the experience of young users on Instagram. He found that everyone at Facebook was as smart, friendly, and hardworking as before, even if no one believed social media was pure upside. The company's headquarters remained one of the world's best working environments, and it was good to be back.
Bejar noticed that Facebook had revamped its reporting system six months prior to redesigning it with the specific goal of reducing the number of completed user reports. This led to an arrogance in the company's approach, as users would report horrible things before realizing that Facebook wasn't interested.
Bejar found that many Facebook employees had been asking similar questions about the company's handling of social media issues. This effort, known as integrity work, required not just engineers and data scientists but intelligence analysts, economists, and anthropologists. These tech workers faced not just external adversaries but also senior executives who believed Facebook usage was an absolute good.
Facebook's integrity staffers became the keepers of knowledge that the outside world didn't know existed and their bosses refused to believe. As scrutiny of social media increased, Facebook had accumulated an ever-expanding staff devoted to studying and addressing social media's problems.
The author, a researcher with PhDs in data science, behavioral economics, and machine learning, was covering Facebook for the Wall Street Journal. They wanted to investigate how Facebook was altering human interaction and felt that their political accountability work felt pointless. Covering Facebook was a capitulation as the system of information sharing and consensus building was on its last legs. However, it was difficult to figure out the basics of Facebook's operations, such as its News Feed algorithm and its People You May Know
recommendations.
The author became familiar with Facebook's mechanics and found that its automated enforcement systems were incapable of performing as billed, and the company knew far more about the negative effects of social media usage than it let on. The author tried to cultivate current employees as sources and obtained stray documents indicating that Facebook's powers and problems were greater than it let on.
Amid the flood of information, Frances Haugen, a mid-level product manager on Facebook's Civic Integrity team, responded to the author's LinkedIn messages, stating that Facebook's platforms eroded faith in public health, favored authoritarian demagoguery, and treated users as exploitable resources. She thought she might have to play a role in making these flaws public, which would produce tens of thousands of pages of confidential documents showing the depth and breadth of the harm being done to everyone from teenage girls to victims of Mexican cartels.
The author found that not every insider shared Haugen's exact diagnosis of what went wrong at Facebook or her prescription for fixing it, but they agreed with the written assessments of scores of employees who never spoke publicly. In the internal documents gathered by Haugen and hundreds more provided to the author after her departure, staffers documented the demons of Facebook's design and drew up plans to restrain them.
2
Facebook's senior Public Policy and Elections staff gathered in the conference room of their old Washington, DC, office to understand what Donald Trump's upset victory meant for the company. Elliot Schrage, Facebook's head of Public Policy and Communications, was convinced that Facebook would end up as 2016's scapegoat. The election had brought a new rage to American politics, with racist dog whistles and crude taunting of opponents becoming a regular feature of mainstream news coverage. Facebook had already faced criticism for censoring trending news stories with a right-wing bent, using the platform to launch attacks on Muslim and Mexican immigrants, and fabricating much of the platform's most popular news stories.
For the past five years, trying to prove that Facebook would transform politics had been her job. Katie Harbath, the head of Facebook's Elections team and a Republican, had caught the politics bug after volunteering for a Republican Senate campaign in college. She joined the Republican National Committee in 2008 and worked for the National Republican Senatorial Committee for the 2010 midterms.
Harbath bought a lot of Facebook advertising as part of her job at the NRSC and regularly consulted with Adam Conner, who had founded Facebook's DC office in 2007. By 2011, with another election around the corner, Conner decided it wasn't great having Republicans like Harbath discuss advertising strategy with a Democrat like himself. By 2011, Harbath joined the company's DC office as one of its first employees.
When the 2012 election was over, Harbath's political team hadn't won—but her corporate one had. At a time when Facebook was looking to compete with Twitter by getting into news and politics, Obama's reelection campaign's prominent use of the platform had been good for Facebook's clout. Harbath became Facebook's global emissary to the political world, traveling more than half the