36 min listen
Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap
Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap
ratings:
Length:
36 minutes
Released:
Jul 31, 2023
Format:
Podcast episode
Description
This week on Prof G Markets, Scott shares his thoughts on Twitter rebranding as “X,” and takes us through some of the best and worst branding moves in corporate history. He then takes a look at Mattel’s media strategy on the heels of Barbie’s blockbusting performance at the box office. Finally, he makes a prediction about where Snap is headed given continued weakness in the digital ad market.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Released:
Jul 31, 2023
Format:
Podcast episode
Titles in the series (100)
Stop Keeping Score by The Prof G Pod with Scott Galloway