Business Context And Challenges

By Brooke Bigley

The community is the most effective communication channel for Kim. Women like to be a part of at least one group. Furthermore, information technology has transformed the entire world into a big community. Customers can talk, admire, criticize your brand all over the planet 24 hours a day, 7 days a week and 365 days a year. Therefore, it is perso

• Language: English
• Publisher: Brooke Bigley
• Release date: May 16, 2023
• ISBN: 9781088136690

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BUSINESS CONTEXT AND CHALLENGES

MARKETING STYLES

Business Context And Challenges

Copyright © 2023 by Brooke Bigley

All rights reserved.

A book of series Marketing Styles

TABLE OF CONTENTS

PREFACE

PART I: BUSINESS CONTEXT AND CHALLENGES

PRINCIPLE #1: CHANGE

PRINCIPLE #2: CUSTOMERS

PRINCIPLE #3: COMPETITORS

PRINCIPLE #4: WHAT

PRINCIPLE #5: WHY

PRINCIPLE #6: HOW

PART II: VALUE CREATION STRATEGY

PRINCIPLE #7: BRANDS

PRINCIPLE #8: SERVICE

PRINCIPLE #9: PROCESS

PREFACE

Marketing in the Venus style:

The next sort of marketing in the corporate landscape

Do you recall how Nokia surpassed Ericsson to gain the top in the global mobile phone manufacturing business a few years ago? This is the story of how human technology developed by a bankrupt pulp company defeated bluetooth technology developed by a long-established telecommunications company. More than a century of invention has been active. This is also the story of how personal gadgets that connect people overcame the phone that makes oneself heard! And this is the true tale of how a strong marketing firm defeated a strong technological company in the mobile phone sector.

Surely, the battle between these two Scandinavian firms is far from done! The war had entered a new phase when Ericsson planned to liquidate its mobile phone sector in order to build SonyEricsson, a new 50:50 Sony firm. Because the mobile phone, not the personal computer, is the icon of the information technology era, the study of this conflict is particularly relevant and important. The cell phone will become the most powerful personal assistant in the next decade. Why? Because this gadget, which fits in the palm of your hand, will serve as a mobile computer and communication assistance device. The owners of these objects will establish a new market, one in which space is totally virtual, one in which new ideas and tactics are required.

As Nokia pointed out, the technology that wins is the technology that can serve people. No cutting-edge technology is developed only for the sake of technological advancement. As a result, successful information technology, not just cell phone technology, must be able to convey more emotional messages. Why is this the case? In essence, most human communication includes emotions rather than cognitive messages, emotional connecting people vs letting oneself be heard. Extremely sensible.

More interactive possibilities for mobile users thanks to cell phones, (some) supported by the Internet and personal computers! Guess who this trend makes the happiest in the world? Females! In essence, women have a need to speak about 20,000 words per day, whereas men's need is only 7,000. In essence, women need to communicate with each other more than men, so the majority of customers of mobile phones with connectivity needs are female.

When John Gray wrote Men from Mars, Women from Venus, he told the story of men traveling from Mars to Venus to meet women and then returning to Earth together, a planet where men and women are constantly at odds. Now, in this interactive world, they have returned to Venus together, living in a more emotional and interactive world, where men learn to follow the rules of women, where wisdom and emotions triumph over intelligence, and where feelings are more important than thinking.

On Venus, qualitative research is valued more than quantitative research. Why? Because the people of Venus rarely offer accurate replies, especially when it comes to delicate issues. As a result, marketers in the Venus style must not only be able to explain, but also be able to identify using intuition. Hard data will be replaced with soft data. If you wait for a reaction from the inhabitants of Venus, you will always be late. You can't just ask them for anything; you have to give it to them first.

While branding has always been a marketing difference, developing credibility is associated with this profession at Venus. The residents of Venus would not recognize the reputation of the brand without its inspiration, affection, and quintessence, and they would have no commitment to it.

As indicated by Leonard Barry, Parasuraman, and Valerie Zeithalm in Delivering Quality Service: A Guide, on a male-dominated Earth, dependability has always been the most crucial aspect in Quality of Service. Perceptions and Expectations in Balance Balancing Customer Perceptions and Expectations while Providing Quality Service Why, on the contrary, is empathy so crucial to Kim? Venusians like being a part of any marketing process, especially when a new product is being developed. Even though Venus is dominated by the female, there isn't a single pure male or female. Male and female chromosomes are mixed together. As a result, attempting to separate the market for men and women will be a complete failure. You have to think beyond the demographics. The use of lifestyle and behavioral characteristics to categorize Venusian clients is far more successful.

They must be approached from the heart, regardless of whether they are biologically male or female. Why is this the case? Their heads were bursting at the seams with information. Customers in Venus are confused by the right information, the wrong information, the good information, and the bad information. Encourage the heart, as pioneers in leadership research James Kouzes and Barry Posner have suggested, is true not only of clients around the world, but also of clients outside of Venus. As a result, honoring commitments is crucial. Women will loathe you for life, if they are cheated on by you.

You must play the context game to win the Why Kim competition - how can you bring your values to the customer. Good content, which is what you provide to your clients, is an essential, but it's only the beginning. This is just a ticket to get into the game. This is not a winning ticket. To create an experience for your Venusian customers, every product and service you wish to promote must have a memorable feeling. If you don't do this, even if you have a high brand value, your product or service will be deemed a commodity. A Venusian customer should be able to understand the pricing. Pricing should not be cheap, but neither should it be difficult. Sometimes there is no better price. Because the actual value war isn't between functional benefits and pricing but has switched to emotional benefits and other expenses.

The community is the most effective communication channel for Kim. Women like to be a part of at least one group. Furthermore, information technology has transformed the entire world into a big community. Customers can talk, admire, criticize your brand all over the planet 24 hours a day, 7 days a week and 365 days a year. Therefore, it is personal communication, not mass advertising, that is the most successful marketing communication method explains Kim. P2P stands for Peer to Peer or People to People. The interaction on the same level is the most important factor here.

That's why the last, but not least, principle of Venus Marketing is client connection management for efficient sales. Customers on Venus despise being the target of sales pitches. They like connections.

Finally, greetings from Venus!

Use these principles