Everand Logo

Welcome to Everand!

  • Marketing

    How far are your customers willing to trust machines?

    Jun 06, 2018 2 minutes

    From fake news to connected devices, chatbots and more, technology is reshaping the way we live, interact and shop – but it’s also making many Australians uncomfortable. More than half (54 percent) of Australians object to their activities being monitored by a connected device – even if it makes their lives easier.

    We’re also more sceptical than the rest of the world (41 percent) when it comes to recognising the benefits of new technologies – we’re more

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing2 min read
    Case study: The Rock Oyster book
    Australia's Oysters Coast is a wholesale supplier to the food industry, and its prime product is oysters. It has relationships with farmers up and down the coast and recently ventured into luxury branding, launching a new arm called Appellation Oyste
    Marketing9 min read
    The Inertia Trap
    No,” says Adam Ferrier, chief thinker at Thinkerbell, “I disagree with the premise”. Upon asking the question – ‘is marketing an inherently risky practice?’ – to marketers on both the agency and brand side, it became clear that every one had a differ
    Marketing1 min read
    Editor note 's
    Another year underway, another year of trying to burrow into the minds of our customers and our target markets. Nothing endures for long but it’s a case of the more things change, the more they stay the same. Driving behaviour and prompting interest,

    Related Books & Audiobooks