The Youtube Marketing Handbook: 500% Revenue Booster

By Warren H. Lau

YouTube marketing is one of the most powerful marketing tools of the digital age and is a must have in any modern marketing plan. YouTube offers a wide variety of resources and tools to help marketers create engaging and powerful campaigns that will capture the attention of their target audiences. YouTube's easy-to-use platform, combined with its diverse user base and its immense reach, make it an ideal medium to reach a wide range of audiences from all parts of the world.

In this book, You will Learn:
- How to create contents in youtube that will go viral;
- Understanding the workings and features of youtube for content creators; and
- The tactics and strategies used by the most successful youtube marketers and content creators.

• Language: English
• Publisher: INPress International
• Release date: Mar 19, 2023
• ISBN: 9798201162610

Warren H. Lau

Warren H. Lau is currently C.E.O. of a tech firm, and has many years of experience in overseeing web-based development projects. The main duty of his job is to design and oversee the development of usable websites, mobile sites and mobile apps that are user friendly and immune to cyberattacks; at the same time, lead the marketing team to achieve business success. Before Warren H. Lau begins his career in the technology industry, he spent more than ten years in the investment career, and succeeded through a combined application of fundamental, technical and news analysis. He summarized all his knowledge and experience and published his investment book series: "Winning Strategies of Professional Investment".

Book preview

The YouTube Marketing Handbook

Warren H. Lau

INPress International

Copyright © March 2023 Utopia Online Limited

All rights reserved

No part of this book may be reproduced, or stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without express written permission of the publisher.

Cover design by: Utopia Creative Studio

Printed in the United States of America

To My Family, Every Youtube Marketers and Every Youtubers In The World

Contents

Title Page

Copyright

Dedication

Preface - Why Youtube Marketing Matters to Knowadays Marketing

Part One: Prepare Yourself to Become a Youtube Marketing Expert

1. Videos That Have Gone Viral

2.Propinquity: Secrets of Marketing Success

3. Tell The Stories of Everyone, in Your Way, or in Everyone's Way

4. Ignite Passion and Attitudes

5. Parody of Popular Culture

6. Think Forward - What Inside Everyone's Minds?

7. The Reason to Go Online is to Crush the Limitations of Conventional Media

8. Topics to Avoid (Politics, Military, Racists, Sex Orientation, etc)

9. Some Successful Case Studies

Part Two: Understanding Your Tool

10. Youtube Latest Features

11. The History of Youtube and Video Sharing Platforms

12. Community Guidelines and Content Regulations

13. Copyright Issues

14. Monetize Your Contents!

15. Subtitles, Video Edit, Encoding, Transcoding, etc.

16. Free Youtube Downloader

Part Three: Tactis and Strategies To Youtube Marketing Success

17. The Perfect Video Script Formula

18. Leveraging Social Media to Go Viral

19.  PPC Ads of Youtube and other Social Media Platforms

20. Hashtags, Keywords and Organic Search in Youtube

21. Youtube Analytics

22. Getting Started

About The Author

Preface - Why Youtube Marketing Matters to Knowadays Marketing

YouTube marketing is one of the most powerful marketing tools of the digital age and is a must have in any modern marketing plan. YouTube offers a wide variety of resources and tools to help marketers create engaging and powerful campaigns that will capture the attention of their target audiences. YouTube’s easy-to-use platform, combined with its diverse user base and its immense reach, make it an ideal medium to reach a wide range of audiences from all parts of the world.

One of the key advantages of YouTube marketing is its viral potential. The popularity of videos on YouTube often leads to them being shared across social media and other websites. This can provide an extremely valuable marketing boost as it helps to build brand recognition, especially when the content is entertaining and original. If content goes viral, it can attract millions of viewers and potential customers. Additionally, YouTube offers businesses an effective platform to showcase new products, boosting recognition and sparking conversation.

YouTube can also be used to develop a deeper level of engagement with target audiences. YouTube videos are easy to share and comment on, giving viewers a platform to express their opinion and potentially creating a community around the brand. Furthermore, YouTube lets businesses create a channel, which they can use to upload content regularly and engage with viewers, allowing marketers to build relationships with their customers.

In addition, YouTube also offers businesses the opportunity to leverage paid advertising. Sponsored ads can be used to reach a broad audience and can be highly targeted with demographic and interest based options. These ads offer an efficient way to generate leads and increase conversions. Additionally, analytics tools provided by YouTube can help marketers track their ad performance, giving deep insights into what is working and helping them craft even more effective campaigns.

Overall, YouTube is an essential part of any modern marketer’s toolkit. From its vast reach and its potential for viral engagement, to its ability to help businesses build relationships with their customers and its lucrative advertising opportunities, YouTube offers an extensive range of benefits that no marketing plan should be without.

Part One: Prepare Yourself to Become a Youtube Marketing Expert

1. Videos That Have Gone Viral

In today’s world, YouTube has become a platform to not only share fun and entertaining videos, but also to educate and inform the general public. With its worldwide reach, YouTube can often make or break a video. There are those that become instant sensations and amass massive followings, while others are quickly forgotten or ignored. This brings about the question: What makes a YouTube video truly viral?

While the answer is highly subjective, there are some standards that define the best examples of YouTube videos that go viral. Namely, the video must be entertaining, informative, or otherwise useful to viewers. The content must also be original, or a new way of thinking about a pre-existing idea or concept. Most importantly, the video must be well-produced, with clear sound and visuals.

The success of the user’s channel will also play a role in the success of the video. If a creator is already established and well-known, the video will most likely garner more attention, and therefore, more views. However, it is important to note that even unique, low-budget produce with no existing followers can become a viral sensation, as long as the content condition is met.

One of the best examples of a viral YouTube video is ‘Surprised Kitten’, created by brothers Michael and Andrew Bridgman in 2010. The 1-minute clip showed a cute little kitten being surprised by a jack-in-the-box ‘Pop’. Despite being incredibly simple and featuring no dialogue, the video quickly gained traction, garnering hundreds of thousands of views in the first few days. As of writing, the video has been viewed over 94 million times.

Another example of a widely shared YouTube video is ‘Gangnam Style’, the 2012 single by Korean artist Psy. The video, a playful parody on modern Korean pop culture and dance, quickly became an internet sensation, with over 3 billion views worldwide. The music video’s widespread appeal has made it one of the most-viewed YouTube videos in history.

These two videos prove that, with the right content, any YouTube video can go viral. Whether it’s a clever parody, a cute pet moment, or anything in between, viral YouTube videos are usually attention-grabbing and highly engaging. For those looking to create their own viral video, the examples set by Surprised Kitten and Gangnam Style are excellent examples of original content crafted with the utmost care and attention.

In the age of the internet and social media, it’s hard to turn a blind eye to the viral videos that have taken the sector by means of storm. From time to time, the net bursts with a brand new video that shoots up the trending bar and is mentioned anywhere. While many don’t get noticed for lengthy, some of those videos turn out to be so popular that they get embedded in our minds.

The eight movies that come to at least one’s mind when considering YouTube movies that went viral are,

1. Charlie bit my finger – This video has over 845 million perspectives and is considered one of the satisfactory movies of all time. It functions two brothers, where the younger one, Charlie, bites his elder brother. It is easy, funny, and stays in minds for a long time.

2. Kolaveri Di – This Indian track turned into a large hit some of the Indian Youth and obtained loads of hundreds of thousands of perspectives. The song devised with the aid of Anirudh Ravichander and sung by way of Dhanush become appreciated with the aid of millions, and it become often argued to be the Hindi-Tamil model of Gangnam Style.

3. Evolution of Dance – With greater than 290 million views, this video brings out the sweet pleasure associated with combining humour with a extremely good dance overall performance. It is frequently pointed out as one of the All-time Classics within the world of viral YouTube videos.

4. Evian’s Roller Babies – This commercial for Evian has over 188 million views. It features infants in roller skates and a dance observed by way of them. It is loved for its strong point and how the babies do justice to the 60s music.

5. Frozen: Let it Go – This hugely famous tune from Disney’s different blockbuster movie has taken the internet via hurricane with over 240 million views. Performed by means of Idina Menzel, this conveyed the emotion of the film and has been playing inside the historical past of a number of the humorous motion pictures.

6. Baby and Dogs Interaction – This is a short coronary heart-warming video of the interactions between infants as they try gambling with a collection of dogs. It has been considered over 158 million times and is a clear example of the electricity of cuteness and human-animal connections.

7. Ryan enjoying his Easter Egg Hunt – This brief glad video features a cute little boy and has been viewed over 6 million times. It is mild-hearted and makes many of us want for an afternoon of Easter accompanied by a high-quality egg hunt.

8. Mannequin Challenge – The maximum latest viral hashtag, this enjoyment video brought humans from all generations collectively.

The phrase Gone Viral has come to refer to the exponential reach attainable by a video posted on the internet. In recent years, Youtube has been the main platform to house such videos, and in that span, many Youtube videos have gone viral and obtained mass exposure to much of the public. While such videos may appear to be frivolous, a deeper appreciation and analysis of several of these viral Youtube videos can provide valuable insight and lessons into the workings of the modern world.

First, many viral videos serve to help bring attention to important and often neglected social issues. A perfect example of this was in 2009, when a dramatic reenactment of a story from a homeless Chinese man went viral. In the short video, the man tells of a ‘miraculous’ encounter between him and a kind passerby. This real-life drama attracted the attention of millions of viewers and brought much needed attention to both the homeless populous of China and the struggles such individuals may face. While such videos may be subject to scrutiny they offer a powerful and immediate platform to convey important messages to the world.

Viral Youtube videos can also be used to highlight meaningful achievements or accomplishments. For example, many recent