6 Reasons Why Vine and Instagram Videos Are Great for Your Business
Short-form social videos can turn your cinematic dreams into marketing gold.
by Ann Handley
Oct 01, 2013
3 minutes
The introduction this year of Vine and Instagram videos spawned a new kind of content marketing: the short-form social video.
What does this mean? It means video that's super-snappy: just six seconds for vine, 15 seconds for . And it comes with sharing elements baked right in, not bolted on. Vine is owned by Twitter, so videos can be embedded in an in-stream tweet; Instagram is owned by Facebook and is an active social photo platform in its own
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