Video for Business 2 Making Video for Profit

By Val Whitter

This is an easy to read guide for those who want to make their own video for business.learn the insider secrets of making video from an experienced director.
Tips for success include understanding the changing technologies and their significance,choosing the right type of video for your business, scripting, presenting to camera, social media and much more.
Anyone who wishes to capitalise on the importance of video for marketing, whether they have made video before or not, could benefit from this revealing and entertaining guide.
If you are setting out on making your own business video for the first time then this is an essential read.

• Language: English
• Publisher: Val Whitter
• Release date: Dec 5, 2011
• ISBN: 9781465961136

Val Whitter

I live on the wonderful Isle of Grain in Kent, England, with the coastal park a few hundred yards away where ships labour along the Thames and the Medway. Despite careers in teaching and social work and achieving my Masters, my joy is the creative arts, making films and writing. I am a private person and few people know much about me;I have worked on a kibbutz, led a strike, filmed up Kilimanjaro, helped to run a reggae studio - I'll save the rest for later. My soul mate is a broadcast music composer so we have the luxury of working together - when we are not gazing out to sea. Although I direct business videos I love writing and short stories. As well as video scripts I am working on a young adult novel at present. I think Smashwords is great, don't you?

Book preview

VIDEO FOR BUSINESS 2

MAKING VIDEO FOR PROFIT

by Val Whitter

Copyright V.J.Whitter 2011.

Smashwords Edition

Cover design by E.W.Whitter

This ebook is licensed for your personal enjoyment only. This ebook may not be sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you are reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

Table of Contents.

Ch.1. From VHS to Tablet

Ch.2. YouTube, Vimeo and so much more

Ch.3. From me to You.

Ch.4. Your Brand

Ch.5. Content is Everything

Ch.6. The Piece to Camera

Ch.7. The Corporate Video

Ch.8. Scripting

Ch.9. Video and Social media – part of the mix

Ch.10. From Toe in the Water to Taking the Plunge

Epilogue: The Nuclear Option.

Appendix: About the Author.

ooOoo

Chapter 1.

From VHS to Tablet.

Don't Miss Out on Using Video for Business.

With video cameras available on almost everything nowadays, most people are used to shooting some video, on a phone, a tablet, a domestic video or still camera, and new models are arriving all the time. I assume you have access to an HD camera and possibly a tripod, and even a microphone for the keen amongst you.

Making a credible video for your business is another matter and that is where this book starts and takes you through ideas and techniques to end up with exciting and useful media. It is not a technical read as that is the easy part. But this book will give you more important skills and knowledge to boost your business through using video productively.

Your Communication Strategy.

Whether you operate directly with customers, (B2C), or supply goods or services to other businesses, (B2B), it is necessary to appreciate the increasingly rapid changes to technology when considering your own communications strategy.

To get these developments into proportion, black and white TV became accessible to the general public at the time of the queen’s coronation almost 50 years ago. The screen in the living room has changed in capability and scope since, but has remained the same in principle and supply of content has been dominated by corporate and State broadcasters. That is, until now! More of this later…

Business communication took a large leap forward in the nineties with the advent of the web and access for all. A bit of surfing will expose the archaeology of it as there are many generations of websites out there, from the one page/one photo site,