IF YOU’VE SCROLLED through your Facebook feed recently, you may have noticed something surprising: lots and lots of short videos. And none of them feature anyone you know.
Instead of the usual diet of your friends’ pets and holiday photos, Facebook’s algorithm has decided that you’d rather watch 30-second clips of everything from gym routines and cooking to rollercoasters and death-defying stunts.
What makes this “Reels” feature strange is that it is hugely addictive. Hit on a video, and you’ll find yourself flipping through dozens of short clips, all shot vertically,