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  • Marketing

    The slow treatment

    Jul 11, 2019 4 minutes

    Campaign Slow TV

    Client ME Bank

    Agency Either Either

    Background: Since rebranding in 2015, industry superfund-owned bank ME has differentiated itself from other Australian banks by developing and executing a social strategy that is not what you’d typically expect from a bank. Its social content is responsive, relevant and relatable to its community and leverages the cool, clever and cheeky tone of voice upon which the brand is built.

    At ME, the team operates under a core purpose to ‘help all Australians get ahead’ and in line with that, the company values are built to fully empower every staff member to bring their full selves in to work

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