Marketing

Facebook and the grand challenge of digital ethics

As I ramp up an effort to refresh our report on top technology trends to watch, one of the things I find most interesting is how technologies build upon and accelerate each other. For one thing, we have to wrestle as a society with a number of moral dilemmas that I consider part of digital ethics. Facebook Inc (inclusive of the Facebook app, Messenger, Instagram, WhatsApp, Facebook’s Audience Network, and its other apps, services and hardware) is the best example. It has become a new world superpower, but instead of nukes, it combines technologies in order to accelerate disruption and expand its influence at a scale

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