Everand Logo

Welcome to Everand!

  • Marketing

    Going Fyral

    Jul 11, 2019 4 minutes

    Campaign

    Fyrestock

    Brand

    Shutterstock

    Background: Shutterstock is a leading global technology company offering high-quality content, tools and services through its creative platform. The company provides creative professionals and businesses with high-quality images, video and music for any project, while also improving their workflow through innovative content creation and editing tools, all in one platform.

    In January 2019, Shutterstock launched ‘It’s not stock, it’s Shutterstock’, the company’s first global ad campaign in six years. The primary goal of the campaign was to challenge the perception of stock imagery and show, rather than tell customers how the content can be

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing5 min read
    Good Choices, Bad Choices
    Milk and sugar? Soy or almond milk? Lift or stairs? By the time we get to the office, we’ve often had to make several choices. Some choices in life are often done on autopilot, some may seem small but turn out to be significant and some are big and d
    Marketing1 min readGender Studies
    The Brands Leading With Twitter Way Videos
    The bank’s 20-year association with the Sydney Gay and Lesbian Mardi Gras has provided countless opportunities for ANZ to showcase itself as a leader in culture, inclusion and pride. Its in-flight safety videos have been a worldwide favourite for qu
    Marketing4 min readBusiness
    A Fix For Broken Customer Research
    There is often a gap between what we say and what we do. You, for example, may say you are going to take up dancing lessons and find that six months have miraculously passed and you still haven’t Googled ‘tap dancing for adults’. This is nothing new

    Related Books & Audiobooks