Many of us create youtube videos when we have some free time. Since we don't have much time, we tend to rush in, put something together that will hopefully get us more views and more subscribers.But I wonder how much attention are we giving to the stuff that matters such as structure, the audience, and standing out in a saturated niche?On today's episode of TubeTalk, I chat with Gwen Miller, the VP of Content for Kin. Gwen and her team have been using data-driven insights to create high-quality women’s lifestyle programming; creating mega YouTube stars in the process!On this episode you will learn:Why chasing viral video success is really bad ideaHow to determine your core audienceHow to experiment with content without ruining your channelHow niche should you really be on YouTube?Learn the art of storytelling so you stand out from the noiseWhy you need a strong hook for every single videoFollow Gwen on LinkedIn  and on TwitterThis show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com