We have all heard of niching down, but what about niching up? This is just one technique that Braille Skateboarding used to get its channel to over 5 million subscribers!I chatted with Devin Weber, the CEO of Braille Skateboarding about the techniques they use to become a leader not only on YouTube, but in the skateboarding industryDevin shared with us how they found their audience, built a community, and how we can do the same with our channels.In this episode of TubeTalk you will learn:How to find a gap and use YouTube to fill itWhat NOT to do - one BIG mistakeExperimentation is keyWhy being brand and family-friendly is keyEvergreen content is important for longevityCheck out the Braille Skateboarding site and YouTube ChannelThis show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com