Persona Confusion: Prepare, Use And Maintain: Carnsa Development Series, #8

By Chris Lewis

This book is the eighth semi-fictional story in the Carnsa development series about 'personas'. A persona is a fictional character that represents a target audience. Some organisations use personas to better understand the target users for their products or service. A persona is also a key input into user-centric design to help understand a target user's behaviours and how to appeal to them.

Join the Carnsa family to explore the concept of personas, with a quiz to test your knowledge and a reference summary to continue your learning journey.

In this story, the Carnsa family use personas to help capture ideas to rebuild the damaged village hall. Join the family as they try out some tools and techniques to build a persona.

• Language: English
• Publisher: Alderbank House
• Release date: Sep 7, 2022
• ISBN: 9798215547847

Chris Lewis

Chris Lewis began covering golf at the dawn of the Tiger Era and has contributed to all the game's major publications. He now works almost exclusively as a golf correspondent for Sports Illustrated. He lives in Atlanta.