From our survey, marketers tell us there is a will to invest in tools to strengthen their analytics measurement and automation. But with challenges in user capabilities and know-how as well as a lack of human resources to deploy such MarTech how can they turn this will into a way? NZ Marketing gets the advice of a few experts who work with these techie tools as we ask them what’s trending, how marketing departments can become data smarter with the use of these tools and ultimately use their now focused insights to better engage customers.
TRENDING TECH
Cornelius Boertjens CEO & Co-Founder of
