SEO. Tácticas para posicionar tu web y empezar a ganar dinero online
By Sarah James and Carlos García
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About this ebook
Sigue los consejos SEO que encontrarás en este libro y consigue que tu web destaque en los resultados de búsqueda
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SEO. Tácticas para posicionar tu web y empezar a ganar dinero online - Sarah James
SEO (Search Engine Optimization)
El SEO es un conjunto de medidas que
implementamos para mejorar la visibilidad de nuestro negocio online y así facilitar que nuestros clientes nos encuentren ocupando los primeros puestos de los SERPs.
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3
Tráfico en buscadores
Búsqueda primaria Búsqueda secundaria
SEO CPC y SEO
4
La importancia del posicionamiento orgánico
Los primeros 5 resultados en los
SERPs obtienen el 75% de los clics.
Fuente: Hubspot
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Los resultados orgánicos reciben el
70% de los clics en los SERPs
Fuente: searchenginejournal.com
5
Crawlers o arañas
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Software que rastrea webs siguiendo enlaces que van de una página a otra, pero también los enlace dentro de un mismo sitio web. Cuando la araña llega a una página, lee el contenido, interpreta la información que encuentra, y la registra en su base de datos (indexar).
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Cuando hablamos de mejorar el ranking en los buscadores nos referimos a mejorar la clasificación en que aparecen