Testing Business Ideas: A Field Guide for Rapid Experimentation
5/5
()
About this ebook
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
- Close the knowledge gap between strategy and experimentation/validation
- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Related to Testing Business Ideas
Titles in the series (6)
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Rating: 5 out of 5 stars5/5Value Proposition Design: How to Create Products and Services Customers Want Rating: 4 out of 5 stars4/5The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models Rating: 0 out of 5 stars0 ratingsTesting Business Ideas: A Field Guide for Rapid Experimentation Rating: 5 out of 5 stars5/5High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast Rating: 5 out of 5 stars5/5Business Model You: The One-Page Way to Reinvent Your Work at Any Life Stage Rating: 0 out of 5 stars0 ratings
Related ebooks
Value Proposition Design: How to Create Products and Services Customers Want Rating: 4 out of 5 stars4/5High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast Rating: 5 out of 5 stars5/5The Design Thinking Life Playbook: Empower Yourself, Embrace Change, and Visualize a Joyful Life Rating: 4 out of 5 stars4/5Innovator's Playbook: How to Create Great Products, Services and Experiences that Your Customers Will Love Rating: 0 out of 5 stars0 ratingsThe Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutions Rating: 0 out of 5 stars0 ratings101 Design Methods: A Structured Approach for Driving Innovation in Your Organization Rating: 4 out of 5 stars4/5The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth Rating: 3 out of 5 stars3/5Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Rating: 5 out of 5 stars5/5The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models Rating: 0 out of 5 stars0 ratingsBusiness Model You: The One-Page Way to Reinvent Your Work at Any Life Stage Rating: 0 out of 5 stars0 ratingsDesign Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success Rating: 0 out of 5 stars0 ratingsDesign Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems Rating: 0 out of 5 stars0 ratingsThe Four Steps to the Epiphany: Successful Strategies for Products that Win Rating: 4 out of 5 stars4/5The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love Rating: 5 out of 5 stars5/5The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods Rating: 5 out of 5 stars5/5Productize Rating: 5 out of 5 stars5/5The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience Rating: 0 out of 5 stars0 ratingsGetting Acquired: How I Built and Sold My SaaS Startup Rating: 0 out of 5 stars0 ratingsThe Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Rating: 4 out of 5 stars4/5Branding that Means Business: Economist Edge: books that give you the edge Rating: 0 out of 5 stars0 ratingsLearning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs Rating: 4 out of 5 stars4/5The One-Hour Strategy: Building a Company of Strategic Thinkers Rating: 5 out of 5 stars5/5Loved: How to Rethink Marketing for Tech Products Rating: 0 out of 5 stars0 ratingsTransformed: Moving to the Product Operating Model Rating: 4 out of 5 stars4/5Startup CEO: A Field Guide to Scaling Up Your Business (Techstars) Rating: 4 out of 5 stars4/5The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success Rating: 0 out of 5 stars0 ratingsThe Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness Rating: 4 out of 5 stars4/5Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business that Works Rating: 4 out of 5 stars4/5
Business For You
The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Carol Dweck's Mindset The New Psychology of Success: Summary and Analysis Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5Lying Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Summary of Tiffany Aliche's Get Good with Money Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations Rating: 4 out of 5 stars4/5
Reviews for Testing Business Ideas
1 rating0 reviews