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    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
    Testing Business Ideas: A Field Guide for Rapid Experimentation
    Value Proposition Design: How to Create Products and Services Customers Want
    Ebook series6 titles

    The Strategyzer Series

    By David J. Bland, Stefano Mastrogiacomo, Timothy Clark and

    4.5/5

    ()

    About this series

    GLOBAL HIT•Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step

    Before they make important decisions, entrepreneurs, scientists, and other professionals maximize results and minimize risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands of professionals worldwide.

    Careers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty—along with hidden opportunities. All of this compels professionals to reinvent how they work. But how?

    The key is to draw a visual "picture" of your work—a model—that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues—and you. This model instantly triggers new insights and identifies next career moves you can make with confidence.

    Readers of the first edition of Business Model You will find this all-new, full-color book deepens their understanding of the method with new tools and techniques including the Work Model Canvas, Outward Focus, Third Objects, The Three Questions, the "Passion" Myth, the Valuable Work Detector, and Reasons to Choose You. Examples covering 50 occupations in both commercial and not-for-profit sectors are features, all alphabetically indexed at the front of the book.

    A global hit available in 20 languages, Business Model You pioneered the model-based approach to work reinvention that's been adopted for use by thousands of corporations, universities, and not-for-proit organizations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model You.

    LanguageEnglish
    PublisherWiley
    Release dateFeb 1, 2013
    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
    Testing Business Ideas: A Field Guide for Rapid Experimentation
    Value Proposition Design: How to Create Products and Services Customers Want

    Titles in the series (6)

    • 2

      Value Proposition Design: How to Create Products and Services Customers Want
      Value Proposition Design: How to Create Products and Services Customers Want

      Value Proposition Design: How to Create Products and Services Customers Want

      Alexander Osterwalder
      4/5 - 5 ratings
      4/5 - 5 ratings

      The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

      The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

    • 1

      Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
      Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

      Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

      Alexander Osterwalder
      5/5 - 56 ratings
      5/5 - 56 ratings

      Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

      Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

    • 3

      Testing Business Ideas: A Field Guide for Rapid Experimentation
      Testing Business Ideas: A Field Guide for Rapid Experimentation

      Testing Business Ideas: A Field Guide for Rapid Experimentation

      David J. Bland
      5/5 - 1 rating
      5/5 - 1 rating

      A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. 

      A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. 

    • 4

      The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
      The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

      The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

      Alexander Osterwalder
      0 ratings
      0 ratings

      The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ●    Helps large and small companies build their growth strategy and manage their core simultaneously ●    Explains the world's best modern and historic business models ●    Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

      The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ●    Helps large and small companies build their growth strategy and manage their core simultaneously ●    Explains the world's best modern and historic business models ●    Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

    • 5

      High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast
      High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast

      High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast

      Stefano Mastrogiacomo
      5/5
      5/5

      Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations. Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what Uncover and proactively remove the most likely obstacles to any project Boost team member contributions Run more effective team meetings  Get more successful projects With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!

      Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations. Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what Uncover and proactively remove the most likely obstacles to any project Boost team member contributions Run more effective team meetings  Get more successful projects With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!

    • Business Model You: The One-Page Way to Reinvent Your Work at Any Life Stage
      Business Model You: The One-Page Way to Reinvent Your Work at Any Life Stage

      Business Model You: The One-Page Way to Reinvent Your Work at Any Life Stage

      Timothy Clark
      0 ratings
      0 ratings

      GLOBAL HIT•Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step Before they make important decisions, entrepreneurs, scientists, and other professionals maximize results and minimize risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands of professionals worldwide. Careers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty—along with hidden opportunities. All of this compels professionals to reinvent how they work. But how? The key is to draw a visual "picture" of your work—a model—that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues—and you. This model instantly triggers new insights and identifies next career moves you can make with confidence. Readers of the first edition of Business Model You will find this all-new, full-color book deepens their understanding of the method with new tools and techniques including the Work Model Canvas, Outward Focus, Third Objects, The Three Questions, the "Passion" Myth, the Valuable Work Detector, and Reasons to Choose You. Examples covering 50 occupations in both commercial and not-for-profit sectors are features, all alphabetically indexed at the front of the book. A global hit available in 20 languages, Business Model You pioneered the model-based approach to work reinvention that's been adopted for use by thousands of corporations, universities, and not-for-proit organizations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model You.

      GLOBAL HIT•Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step Before they make important decisions, entrepreneurs, scientists, and other professionals maximize results and minimize risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands of professionals worldwide. Careers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty—along with hidden opportunities. All of this compels professionals to reinvent how they work. But how? The key is to draw a visual "picture" of your work—a model—that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues—and you. This model instantly triggers new insights and identifies next career moves you can make with confidence. Readers of the first edition of Business Model You will find this all-new, full-color book deepens their understanding of the method with new tools and techniques including the Work Model Canvas, Outward Focus, Third Objects, The Three Questions, the "Passion" Myth, the Valuable Work Detector, and Reasons to Choose You. Examples covering 50 occupations in both commercial and not-for-profit sectors are features, all alphabetically indexed at the front of the book. A global hit available in 20 languages, Business Model You pioneered the model-based approach to work reinvention that's been adopted for use by thousands of corporations, universities, and not-for-proit organizations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model You.

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