“Innovation” is possibly the hottest buzzword of the twenty-first century. A quick Google search on it will return almost two billion results1. Amazon alone contains over 70,000 books focusing on innovation2. One recent survey of managers shows that 75 per cent of companies report innovation among their organisation’s top three priorities3. The World Economic Forum considers innovativeness as a key employability skill of the future4 - a view that is shared by many academics5.
Despite the immense appreciation of innovation - almost amounting to obsession - creative ideas rarely follow a smooth path. History is full of anecdotes of breakthrough ideas that are dismissed, ridiculed or even . A
