A quiz:What statistical concept is used in these design activities?DOE (design of experiments)Sampling Test results analysis Gage R&R studies Test method validations SPC (with some rules in monitoring changes in a process) If you answered, "Hypothesis Testing", you're right on!Even if you’re not really into statistics, there’s still basics that we should learn and understand, especially in design engineering. One of those basics is hypothesis testing. So much of our decisions about whether a design is good or not good (or good enough) is based on this concept. It will fundamentally change how you look at design activities – so much so, it’s a responsibility to understand it.The podcast blog for this episode includes links to videos to introduce or refresh you on this fundamental topic. Support the show**FREE RESOURCES**Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com. About meDianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.