When it comes to building innovative strategies for brands and new products, it’s essential to understand many factors such as consumer demand, customer needs and competition. But it’s also more than that; it is learning how to create something unique, inspiring and, ideally something that doesn’t yet exist.
During my time at Dyson in the UK, we lived and breathed by several mantras, which helped me hone in on the skill set of a great strategist. There were many perks that came with working for Sir James Dyson, British inventor and founder of Dyson but out of everything it was the space to explore and be
