Summary of Frederic Kerrest's Zero to IPO

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The vast majority of new companies fail. The media often focuses on the success stories of startups, but rarely discuss the countless hours of struggle and adversity that went into those successes.

#2 Founders are all different, but they all share certain qualities. You must be comfortable with never knowing anything for certain, have a knack for salesmanship, and be resilient.

#3 Being an entrepreneur is about much more than just coming up with a great idea. It involves recruiting a team, attracting investment capital, selling to corporations, forecasting, managing a budget, and so much more.

#4 The Test of Attentional and Interpersonal Style, developed by Keith McFarland, measures 20 different personality factors. It was given to 250 leaders of Inc. 500 companies in 2005. The founders of these companies scored 45 percent higher than the average corporate CEO in tolerance for risk and performance under pressure.

• Language: English
• Publisher: IRB Media
• Release date: Apr 28, 2022
• ISBN: 9781669396307

IRB Media

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Insights on Frederic Kerrest's Zero to IPO

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 13

Insights from Chapter 1

#1

The vast majority of new companies fail. The media often focuses on the success stories of startups, but rarely discuss the countless hours of struggle and adversity that went into those successes.

#2

Founders are all different, but they all share certain qualities. You must be comfortable with never knowing anything for certain, have a knack for salesmanship, and be resilient.

#3

Being an entrepreneur is about much more than just coming up with a great idea. It involves recruiting a team, attracting investment capital, selling to corporations, forecasting, managing a budget, and so much more.

#4

The Test of Attentional and Interpersonal Style, developed by Keith McFarland, measures 20 different personality factors. It was given to 250 leaders of Inc. 500 companies in 2005. The founders of these companies scored 45 percent higher than the average corporate CEO in tolerance for risk and performance under pressure.

#5

The media constantly celebrates the visionaries: Steve Jobs, Mark Zuckerberg, Sara Blakely, and Marc Benioff. But not all founders are brilliant conjurers of futuristic dreams.

#6

Taking venture capital money puts a clock on your company. VCs have to return money to their investors within a specific amount of time, which creates pressure on founders to have an exit strategy quickly. You must be willing to devote all your time and energy to your company for the next decade if you choose this path.

#7

The stereotype of the brilliant young founder is belied by the data. The average age of a founder at the start of a company that later becomes a successful high-growth startup is 45.

Insights from Chapter 2

#1

I was drawn to the idea of a financial services product for kids and their parents, which would be a way for adults to teach their children how to save and invest money. However, experts warned me that online payments were difficult.

#2

The key question is: Is your idea doable and can it be