Summary of Michael E. Gerber's The E-Myth Revisited

By IRB Media

Get the Summary of Michael E. Gerber's The E-Myth Revisited in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: By reading this summary, you will discover the secrets of a small business that works, and understand why so many startups fail.*You will also discover that : working hard and being an efficient technician is not enough to build a viable business; a business needs a vision, clear goals and a rigorously defined method to achieve them; the franchise model, where every business is anchored in a clearly codified concept and operation, is a reference example; the core of a company's offering is not the product it seeks to sell, but the experience or benefit it offers to the customer; a business should not represent the center of its creator's universe, but a means to achieve the life he desires and a reflection of the values that animate it.*Of the number of businesses that are being set up every day, many do not manage to survive. Yet many are based on interesting ideas and carried by competent and determined people. Unfortunately, their idea of entrepreneurship is sometimes inadequate. A good product and a lot of work is not enough to succeed. A company must be built as a true concept, which requires vision and method.

• Language: English
• Publisher: IRB Media
• Release date: Jan 30, 2021
• ISBN: 9781638151456

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Summary

of

Michael E. Gerber’s

The E-Myth Revisited

Why Most Small Businesses Don’t Work and What to Do About It

Table of Contents

Overview

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Important People

Author’s Style

Author’s Perspective

Overview

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2001) by Michael E. Gerber explores the question of why so many small businesses don’t survive. The answer is simple, yet profound: because they don’t understand the work of running a business. Fortunately, this is a problem that can be solved.

Small business owners work very hard, but all too often, they’re doing the wrong work. Most small business owners start as employees who possess some sort of technical skill, like accounting or baking pies. One day, these people decide they’re tired of being an employee. They falsely believe they’re ready to be the boss. What they don’t realize is that the work of running a business is quite different from providing