Summary of Bob Iger's The Ride of a Lifetime

By IRB Media

Get the Summary of Bob Iger's The Ride of a Lifetime in 20 minutes. Please note: This is a summary & not the original book.Original book introduction: Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

• Language: English
• Publisher: IRB Media
• Release date: Jan 25, 2021
• ISBN: 9781638150374

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights from Chapter 1

#1

Bob Iger’s father had a big influence on him. He was a politically engaged man who majored in marketing. His liberal views often cost him his job.

#2

Bob’s father was a fair man, but his depression interfered with his success. He would make sure that his children were being productive. Bob assumed responsibility for the family and had to make his own money at an early age.

#3

In college, Bob was determined to work hard to avoid a life of disappointment. He later became the CEO of Disney and told his father how much he appreciated him and the values he gave him.

#4

Bob worked at a TV station, giving the weather report and doing news stories. Then, he became a studio supervisor at ABC Television.

#5

The job at ABC was not ideal, but it taught Bob the workings of television shows. It also got him used to waking up early and giving himself some alone time.

#6

The television industry was different in the past, and more toxic and abusive. Bob recalls