WORK THE FUTURE! TODAY 2018 Pocket Pal: A faster path to purpose, passion and profit

By Whitney Vosburgh and Grantham Charlie

Dan Pink, best-selling author of DRIVE wrote:

“WORK THE FUTURE! TODAY is an ebullient paean to the power of story. What we need is a new story based on purpose, not on profit. With a mind toward sustaining the planet rather than just amassing money, this book guides you to finding and aligning your purpose, passio

• Language: English
• Publisher: WTF
• Release date: Aug 6, 2018
• ISBN: 9780999634622

Whitney Vosburgh

SUMMARY Whitney has a world of experience having lived, studied, and worked in Asia, Europe, and America. He is CEO of Brand New Purpose, a brand transformation consultancy that creates purpose-built, values-driven opportunities. Whitney is also a consulting Chief Marketing Officer and change agent for Fortune 20 companies and pivotal Silicon Valley startups guiding over $20 billion and counting worth of M&A, IPOs, sales, and launches. He graduated with a M.A. in Social Change from Graduate Theological Union and with a B.F.A. from Parsons School of Design. His expertise on the Future of Work has been featured in four books, including a bestseller by Dan Pink. Follow him at @brandguru on Twitter. WORLD OF EXPERIENCE Whitney is half-Dutch and half-Dutch American (double Dutch). He has a world of experience having lived, studied, and worked globally--New York, Tokyo, The Hague, London, Los Angeles, and Mumbai. He currently lives in Berkeley and the Wine Country with his wife and cat. He is the proud father of two bright and beautiful daughters. Whitney's Dutch mother, grandmother, and great-grandfather are all collected painters, and he continues the family tradition and has exhibited around the world. As an author, artist, and change agent, Whitney believes in the importance of both showing and telling in his books, work, and life. ALICE IN WONDERLAND His father worked for Pan American Airways (Pan Am), which took Whitney around the world from ages six to twenty, including a transformative year in Tokyo. At that time, he was a 6 year old from the New York suburbs who couldn't contemplate living in another land. But, like a dream, there he was, in a paper house, with a traditional Japanese garden, overlooking spectacular downtown Tokyo. It was as if he was Alice and Japan was Wonderland. He has never forgotten that moment of his life when he realized Japan was his new home and life was never the same. Whitney has been looking down rabbit holes and asking "Why?" ever since. BRAND NEW WORLD Whitney is co-founder of Work The Future! Today, a pathfinding group that practices the art of the possible, well in advance, and co-founder of Brand New Purpose, a brand transformation consultancy that creates purpose-built, values-driven opportunities. CHANGE AGENT He is also an interim Chief Marketing Officer and forward-facing change agent for Fortune 20 companies and game changing Silicon Valley startups. Whitney graduated with a M.A. in Social Change from the Graduate Theological Union in Berkeley with a thesis on Community Building, and with a B.F.A. in Communication Design from Parsons School of Design in New York City. FUTURE... OF WORK His expertise on the Future of Work has been featured in four books, including a bestseller by Dan Pink. Whitney's next book is titled "Second Act: Creating a meaningful middle age and beyond", which will be coming out in 2018. You can find him at @brandguru and WTF! at @workfuturenow on Twitter. The WTF! site is www.workthefuture.today QUESTION FOR YOU: Are you going to CREATE your future, or, are you going to let the future CONTROL you? Your choice.

Book preview

This book is dedicated to the memory of Melissa Vosburgh.

And many thanks to Ben Gioia.

A WTF! Book, V. 1

ISBN-13: 978-0-9996346-1-5

ISBN-13: 978-0-9996346-2-2 (e-book)

Copyright © 2018

All rights reserved by Whitney Vosburgh and Charlie Grantham

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the authors, except in the case of brief quotations in a book review, presentation, or social media.

"Work The Future! Today is an ebullient paean to the power of story.

What we need, the authors preach, is a new story based on purpose, not on profit. With a mind toward sustaining the planet rather than just amassing money, this book guides you to finding and aligning your purpose, passion, and goals to create that new life-embracing story for yourself, your organization, and the world."

~ Daniel H. Pink,

Author of DRIVE

TABLE OF CONTENTS

Owner’s Manual

Part 1 – Purpose

Chapter 1: This Into That

Chapter 2: What’s Your Why And Why is That?

Chapter 3: So, What’s Your Story?

Chapter 4: Do You Live in The Right Place

Part II – Place

Chapter 5: Your City DOA in the 21st Century?

Chapter 6: Not Your You/r City–How?

Chapter 7: So, What’s Your Community Brand?

Chapter 8: How to Move Your City Forward

Chapter 9: Put Your Place Brand