Master the Basics: 8 Key Principles to Growing a Successful Business

By Dean WIlliams

“The book flawlessly delivers the principles and practicalities that will set you up for an inevitably successful life in business. Many of the processes, practices, tools and systems that Dean presents are not only top of the range, but also easy to use and … honestly … took me years of being i

• Language: English
• Publisher: Conscious Dreams Publishing
• Release date: Mar 29, 2018
• ISBN: 9781912551040

Dean WIlliams

Dean Williams leads the World Leaders Interview Project, chairs the Global Change Agent program, and teaches at Harvard University’s Kennedy School of Government. He is also the director of the Social Leadership Singapore program and served for six years as the chief adviser to the president of Madagascar. He has conducted research in India, Europe, Australia, Africa, Asia, South America, the Middle East, and the United States and is the author of Real Leadership: Helping People and Organizations Face Their Toughest Challenges.

Book preview

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Master the Basics

8 Principles to Growing

a Successful Business

By

Dean Williams

Business

Master the Basics

Copyright © 2018: Dean Williams

Published by Conscious Dreams Publishing

www.consciousdreamspublishing.com

Edited by Rhoda Molife, Molah Media

www.molahmedia.com

All rights reserved. No part of this publication may be produced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law.

Printed and Distributed by Ingramspark

ISBN: 978-1-912551-04-0

Dedication

This is for all the entrepreneurs who have the spirit of success, the mentality of investment and the desire to build dreams into the physical. As you go through this book, you should always remember to be exclusively you.

This book is for you if:

• You want to see the results and success you desire in your business

• You want to increase the value of your business

• You are serious about leaving a legacy through building a sustainable business

• Your business is 1-5 years old

• You are ready to step out of your comfort zone and bring value to others.

In this book, you will learn:

• How to build systems and strategies that increase the efficiency of your business

• How to manage your time effectively and invest it more wisely

• How to stay accountable along the course of your business journey

• How to measure the success of the strategies you are using

• How to generate more sales and increase your revenue.

Testimonials and Reviews

‘Master the Basics by Dean Williams is a solidly grounded book that’s useful for any budding entrepreneur or a seasoned leader in business wanting to reinforce some best practices and enhance their learning. It is an enjoyable and intuitive read with many valuable tips, which are reinforced with workbooks and templates to complete. A very effective book for laying down the foundations for a good business or strategy.’ Tunji Akintokun

‘Dean Williams is a once in a lifetime mentor. His unique approach, passion for business and wealth of knowledge is second to none. Since working with Exclusive Visions, my business has expanded considerably. I have gone from a woman who loved helping people publish books to a woman with a business, strategy and plan. Since applying all that I have learnt, I have expanded my team, tested new and innovative ideas, added much more value to my business, implemented and reviewed my business model as well as tripled my income and had a steady stream of customers. Dean’s approach is firm but fair and it is so refreshing to work with someone who not only understands your vision but is passionate about helping you to create systems so that you not only have a business but more than that, a legacy. Master the Basics is packed full of valuable information, that if implemented, can make a world of difference to your business and those that you serve.’ Daniella Blechner, Founder of Conscious Dreams Publishing and author of Mr Wrong

‘With anything in life, once you master the basics, you can build on that strong foundation. This book is for entrepreneurs who are serious about mastering the basics of their business model and want to serve their ideal clients. Dean’s passion drives him to help novice entrepreneurs reach their desired business goals. When I have worked with other business mentors, I have been left with helpful jigsaw pieces with little understanding of how or why they fit together. Dean Williams and his step-by-step way of working has helped me to really understand how all my business activities are connected. This book is a culmination of the activities, which if done consistently, will help you too with your business goals. Thank you Dean.’ Usha Chudasama, Child and Adult Psychotherapist and author of Your Happy Child

‘The book provides an excellent road map to any individual seeking to start a business and ultimately accelerate learning and success.’ Rashada Harry, Founder of Your Future, Your Ambition

‘Dean is amazing. I did his Master the Basics programme throughout the spring and summer of 2017. During that time, I was at my most productive because he really helped me keep on track and achieve my goals. I have worked with many mentors, but Dean is definitely one of the best out there: punctual, easy to get on with and great at breaking things down. If you’re serious about making major changes in your business or feel lost with what to do next, I highly recommend Dean Williams.’ Charlotte Crowl, Cancer Survivor, Founder of Pure Helps to Cure and author of Cancer: The Hidden Truth

‘Dean is one of the most inspiring people I have had the pleasure of meeting in 2017. He is on the cusp of becoming a visionary leader and an unwavering motivator. Despite my initial lack of enthusiasm, Dean saw potential in me and offered the guidance I needed to launch my £64,000 crowdfunding campaign, #StratfordToHarvard. I am very humbled to share that it was a complete success with over 700 people donating from the US, UK, Jamaica, Canada and Spain. I have just finished my first semester at Harvard studying Anthropology, Computer Science, African American Studies and Engineering Science. I am excited to see how Dean will continue to inspire generations!’ Isaiah Wellington-Lynn, British student at Harvard University

‘I've been running my catering business for many years — five to be precise. Within that period, I've never understood how the background work of my business operated and the essentials I needed to refine. This meant work was irregular and unstable, feedback was mixed and faults went unnoticed. I've recently started working with Dean Williams. He’s opened a portal to a fountain of knowledge, and I now acknowledge the importance of refining certain aspects of the business and having someone to hold me accountable to the business challenges I face. I can also turn to him with any questions about running a business.’ Ruben Ferreira, Cake Specialist and owner of Mr Bakeys

‘The reason I came to Exclusive Visions was because I knew they had lots of invaluable tools that I needed to access and implement to take my business to the next level. Before working on my business, we worked on me — getting rid of the bad habits that I had that were preventing me from getting to that next level and developing new habits that would. We also worked on systemising my business so that it could run without me. Working with Exclusive Visions has not only developed my business but me as an entrepreneur. Invaluable.’ CEO ‘Money Mike’, Wealth and Business Consultant

Acknowledgements

To my top mentor Vonley Joseph — even though you keep denying that you’re not my mentor, I appreciate all the mentoring you have given me over the years.

Mr. Consistent, Dengel Robinson — you are the sounding board that I need, and that trusted person who always tells me what I did not want to hear. Your input has allowed me to refine what I know and now I have a diamond of a book. Thank you.

Patrick Bet David — you have inspired me to be the best entrepreneur that I can be. Your videos on Valuetainment are the foundation of my business education. Keep being phenomenal.

Mr. Dependable, Alex Adeosun — you came in and contributed wonderfully to this book. Your writing skills have enhanced the content and I appreciate your dedication and