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    Markendising: Today's must-know information for getting ahead of the shopper curve
    Markendising: Today's must-know information for getting ahead of the shopper curve
    Markendising: Today's must-know information for getting ahead of the shopper curve
    Ebook91 pages1 hour

    Markendising: Today's must-know information for getting ahead of the shopper curve

    By Eric Howerton and Alex Ahmad

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    About this ebook

    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.

    They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.

    The q

    LanguageEnglish
    PublisherWhyteSpyder
    Release dateFeb 16, 2016
    ISBN9780997197600
    Markendising: Today's must-know information for getting ahead of the shopper curve
    Author

    Eric Howerton

    Eric Howerton is the chief executive offi cer of WhyteSpyder, Inc. He has more than 15 years of experience in marketing, advertising, and publishing - the three essential components necessary to comprehend, strategize, execute, and deliver eff ective content marketing. He has received two international integrated campaign awards and has successfully helped hundreds of B2B and B2C companies with overall and campaign-specific marketing objectives.

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