Podcasting for Authors

By Alliance of Independent Authors

Do you want to understand podcasting as an indie author and thrive in this growing industry? We’re here to help.
Podcasting has never been easier, but with so many options and so much to learn, identifying what information is relevant for authors can be a challenge.
Enter Podcasting for Authors. Based on data and analytics from trusted sources, as well as anecdotal advice from authors who are already killing it with podcasting, this guide will not only teach you how to be a good podcast guest but also how to produce your own show and grow a following as a broadcasting author.
Reading this guide, you’ll learn:

- A breakdown of essential podcasting equipment

- Ways to use podcasting to benefit your author career

- Tips on finding an audience and creating your show

- Strategies for producing high-quality audio

- Practical distribution tactics to maximise your reach

- Effective marketing tactics for you launch and beyond

- And more, including a jargon-busting glossary and links to extra resources to help you keep learning and building on the information provided.

The advice in this book is best practice as honed by the experiences of our members and the thousands of authors – novelists, non-fiction writers and poets – who visit ALLi’s Self-Publishing Advice Centre each month.
We’re the only non-profit organization for self-published writers doing this kind of work.
If you’re ready to become a savvier author and grow your presence in the podcasting space, grab Podcasting for Authors, and let ALLi show you how to turn your imagination into income.

• Language: English
• Publisher: Font Publications
• Release date: Jul 4, 2021
• ISBN: 9781913588694

Book preview

Podcasting For Authors

ABOUT ALLI

ALLi, the Alliance of Independent Authors is the global association for self-publishing indie authors.

Join us for reliable advice and advocacy,

discounts, free guidebooks and resources, member forums, contract review, motivation, education and support from a wonderful indie author community.

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Copyright © 2021 Alliance of Independent Authors

The authors’ moral rights have been asserted.

All rights reserved.

Font Publications Logo

Font Publications is the publishing imprint for Orna Ross’s fiction and poetry and the Go Creative! books and planners and Alliance of Independent Authors publishing guides by Orna a. Ross.

All Enquiries: [e-mail]

PODCASTING FOR AUTHORS

E-book: 978-1-913588-69-4

Paperback: 978-1-913588-70-0

Large Print: 978-1-913588-71-7

Hardback: 978-1-913588-72-4

Audiobook: 978-1-913588-73-1

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ACKNOWLEDGMENTS

All good books are a team effort. An author’s name goes on the cover but behind that is the creative team of editors and designers and formatters who made the book, the distributors and marketers who take it to readers, and the long list of supporters—from family members to work colleagues—without whom it would never have been created.

Then there are the other writers, from journalists and academics to storytellers and poets, who have published relevant ideas, information and inspirations that, quite literally, underwrite the book.

All this is true for this book you hold in your hand and our thanks to all those who had a hand in its making.

Thanks are due to all at the Alliance of Independent Authors (ALLi). ALLi guides rely heavily on the work and wisdom of our team, members, ambassadors and advisors. All of this is generously and freely shared with our non-profit CIC (Community Interest Company), with the intention of paying it forward, and benefitting other indie authors. Thank you for your generosity and for lighting the way.

For this guide to podcasting for authors, particular thanks to the creative team members Tim Lewis, Howard Lovy, Dan Parsons, Orna Ross and Lauren Johnson.

And to all the ALLi members and advisors who have contributed experiences and given us permission to quote their work and their ideas in this book: thank you for your generosity and for lighting the way.

And, thank you, self-publishing indie author, for reading (and reviewing) this book.

PODCASTING FOR AUTHORS

SHORT PUBLISHING GUIDE FOR INDIE AUTHORS

BOOK 3

ALLIANCE OF INDEPENDENT AUTHORS

Font Publications

CONTENTS

About ALLi

Acknowledgments

1. Introduction to Podcasting for Authors

2. How to Read this Book

3. The AskALLi Self-Publishing Podcasts

4. Why Podcast?

5. Types of Podcasts for Authors

6. Getting Started

7. Designing Your Show

8. Following a Production Process

9. Using Equipment

10. Ensuring High-Quality Audio

11. Hosting

12. Free Launch Tactics

13. Keep Going

Your Next Step

Other Guides

Glossary

1

INTRODUCTION TO PODCASTING FOR AUTHORS

P odcasting is a term that has entered the mainstream only in the last decade. A podcast is a digital audio file that you can download to a computer or mobile device via the internet. It typically takes the form of serial, on-demand episodes and is similar to the format used by radio shows. Listeners subscribe to the podcast, then episodes download automatically to their device through podcast players like iTunes, Stitcher, Spotify and Overcast. If you’re reading this, you probably already know what a podcast is and are ready to explore the possibility of podcasting yourself. This guide will show you the way.

Podcasts are mainly speech-based: interviews, talk shows, lectures, panel discussions or quizzes, fiction, drama, poetry, comedy sketches—anything you might hear on speech radio. The unique selling point that distinguishes podcasts from radio shows is the ability to download the audio and listen any time you want. And just like self-publishing versus traditional publishing, podcasting has given rise to a far more diverse and multi-faceted range of content than traditional voice media.

A few years ago, listening to a podcast was a niche interest activity, but as