With audio as the fastest growing part of the publishing industry and audiobook sales experiencing double-digit growth for the past nine years, there are few publishers or authors today ignoring the benefits of audio. The growth in listening lifts many formats like the proverbial rising tide. Podcast listenership is also growing by double digits. And though the format has been around for nearly two decades, according to many, it’s just hitting its stride.
In 2018, marketing guru Seth Godin pronounced that “podcasting is the new blogging.” As an author looking for new ways to reach your audience or a new creative outlet, podcasting just might be something you want to try.
THE CONCEPT
I caught the podcast bug in March 2019 after being an avid
