How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing
By Stu Heinecke and Jay Conrad Levinson
5/5
()
Currently unavailable
Currently unavailable
About this ebook
You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.
Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence.
How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."
Stu Heinecke
Stu Heinecke is the author of How to Get a Meeting with Anyone, and the follow-up illustrated guide, Get the Meeting!, which features many of the unique contact marketing campaigns implemented by readers inspired by his first book. Stu’s books constantly show up in “must read” or “my top ten” business book lists on social media, and have enjoyed glowing coverage in Forbes, Inc., Harvard Business Review, on CBS Radio, and in the marketing and sales press. He has become a fixture on top business and sales podcasts. Follow him on Linkedin or on Twitter at @bystuheinecke.
Related to How to Get a Meeting with Anyone
Related ebooks
Got Your Attention?: How to Create Intrigue and Connect with Anyone Rating: 4 out of 5 stars4/5The Death of Demographics: Valuegraphic Marketing for a Values-Driven World Rating: 3 out of 5 stars3/5The Science of Customer Connections: Manage Your Message to Grow Your Business Rating: 0 out of 5 stars0 ratingsHow to Win Friends and Influence People in the Digital Age Rating: 4 out of 5 stars4/5The Age of Influence: The Power of Influencers to Elevate Your Brand Rating: 0 out of 5 stars0 ratingsGet Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5Hired!: How to Use Sales Techniques to Sell Yourself On Interviews Rating: 0 out of 5 stars0 ratingsProve It: Exactly How Modern Marketers Earn Trust Rating: 0 out of 5 stars0 ratingsWhy Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Rating: 0 out of 5 stars0 ratingsUnfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World Rating: 0 out of 5 stars0 ratingsStorytelling for Business: The art and science of creating connection in the digital age Rating: 0 out of 5 stars0 ratingsThe Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace Rating: 5 out of 5 stars5/5Mastering the New Media Landscape: Embrace the Micromedia Mindset Rating: 4 out of 5 stars4/5Touch: Five Factors to Growing and Leading a Human Organization Rating: 4 out of 5 stars4/5Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Rating: 4 out of 5 stars4/5Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Rating: 0 out of 5 stars0 ratingsI See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success Rating: 5 out of 5 stars5/5Proposition Selling: How to Create Extraordinary Success in Business-to-Business Sales Rating: 5 out of 5 stars5/5Power Branding: Leveraging the Success of the World's Best Brands Rating: 4 out of 5 stars4/5Marketing Book: More Than 2000 Marketing Quotes Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsThe Hidden Agenda: A Proven Way to Win Business and Create a Following Rating: 4 out of 5 stars4/5
Sales & Selling For You
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Rating: 4 out of 5 stars4/5The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Ninja Selling: Subtle Skills. Big Results. Rating: 4 out of 5 stars4/5The New Model of Selling: Selling to an Unsellable Generation Rating: 5 out of 5 stars5/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5The Most Powerful Woman in the Room Is You: Command an Audience and Sell Your Way to Success Rating: 4 out of 5 stars4/5Summary of You Are a Badass by Jen Sincero Rating: 5 out of 5 stars5/5The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Rating: 0 out of 5 stars0 ratingsSummary of The Magic of Thinking Big by David J. Schwartz Rating: 4 out of 5 stars4/5Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Rating: 4 out of 5 stars4/5Secrets of Power Negotiating, 25th Anniversary Edition Rating: 5 out of 5 stars5/5Body Language: How to Read Others, Detect Deceit, and Convey the Right Message Rating: 0 out of 5 stars0 ratingsThe Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rating: 5 out of 5 stars5/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Rating: 4 out of 5 stars4/5People Buy You: The Real Secret to what Matters Most in Business Rating: 4 out of 5 stars4/5The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom Rating: 5 out of 5 stars5/5
Reviews for How to Get a Meeting with Anyone
1 rating0 reviews