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    Effective Change Communication
    Effective Change Communication
    Effective Change Communication
    Ebook94 pages1 hour

    Effective Change Communication

    By Veit Etzold

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    About this ebook

    Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force.
    This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.
    LanguageEnglish
    PublisherGABAL Verlag
    Release dateJun 18, 2021
    ISBN9783967401417
    Effective Change Communication

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      Book preview

      Effective Change Communication - Veit Etzold

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