Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Summary: Repositioning: Review and Analysis of Trout and Rivkin's Book
    Unavailable
    Summary: Repositioning: Review and Analysis of Trout and Rivkin's Book
    Unavailable
    Summary: Repositioning: Review and Analysis of Trout and Rivkin's Book
    Ebook40 pages27 minutes

    Summary: Repositioning: Review and Analysis of Trout and Rivkin's Book

    By BusinessNews Publishing

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".

    This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think about your product category or line of business, your company’s name will spring to mind. Repositioning is all about how you adjust and fine-tune perceptions about your company or your competition in order to make your marketing strategy work. In their book, the authors explain that you need to constantly keep repositioning, or you will be left behind. This summary provides readers with the solution to staying on top of their industries in this era of rapid technological change.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Repositioning" and find out what you can do to face today's market and succeed.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateNov 12, 2014
    ISBN9782511021385
    Unavailable
    Summary: Repositioning: Review and Analysis of Trout and Rivkin's Book

    Read more from Business News Publishing

    Related to Summary

    Related ebooks

    Management For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Questions for Kate Sweetman, MIT Centre for Entrepreneurship

      Jan 1, 2018

      What does it mean for a business to exist in the age of Uber? In essence, it means that change can come from anywhere, that it is often technology-driven, and that it often necessitates a new business model. This is what we are seeing, over and over

      6 min read

    • Article

      Brand with A Porpoise

      Sep 22, 2017

      Brand with A Porpoise
      5 min read

    • Article

      Editor's Note

      Oct 14, 2018

      Last issue was all about keeping things simple. This time it’s about thinking big. It goes without saying that marketers have a raft of new platforms and technologies that open up new opportunities. You’ve probably developed a nice little marketing t

      3 min read

    • Article

      The Next Big Trick

      Jun 18, 2017

      The Next Big Trick
      10 min read

    • Article

      Q & A

      Sep 1, 2021

      You believe that the field of Marketing is in crisis. How so? In a recent survey of global companies, nearly 70 per cent of CEOs expressed a lack of confidence that their Marketing Departments could drive profits. Many have already started eliminatin

      6 min read

    • Article

      The Era of Human + Machine Innovation

      Jan 1, 2019

      Interview by Karen Christensen In today's environment, organizations that don't keep up with customers' evolving needs are doomed. What is the best way to get a handle on these evolving needs? The first step in understanding your customers is to acce

      5 min read

    • Article

      Turning Big Ideas into Business

      Jan 1, 2018

      ASK ANY LEADER TODAY, and they will tell you that innovation is a top priority for their enterprise. In the words of Cisco’s John Chambers: “Disrupt yourself, or be disrupted.” To quote from PwC’s 2017 CEO Survey report, innovation is the most direct

      8 min read

    • Article

      Why The Best Organizations Run on Push Back

      May 1, 2019

      How do you define a ‘challenge culture’—and why is it so important to have one? In a challenge culture, people are encouraged — even expected — to question the status quo and push back on long-held assumptions. Employees are not afraid to speak up or

      6 min read

    • Article

      Partnering with Start-Ups

      Jan 1, 2019

      You have said that many big, established corporations are in trouble. How so? A few things are going on. First of all, many of these ‘legacy companies’ have failed to keep up with their customers. I was recently chatting with some of Facebook’s leade

      5 min read

    • Article

      The Path to Better Decisions

      May 1, 2021

      Catastrophic decisions live on in the business lore as testament to the perennial difficulty of making good decisions. From the AOL-Time Warner merger to Blockbuster rejecting a partnership with Netflix, from J.C. Penney eliminating coupons to the de

      4 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      The 10 Absolute Must-dos For Founders Who Don’t Want To Fail

      Mar 15, 2022

      Your first business-heck, even your second and third-comes with challenges. Lots of challenges, all of which seem like they need to be addressed today, this minute, now, and planned for, of course, yesterday. What’s your company’s mission? Who’s your

      10 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      Championing The Practice Of Professional Marketing

      Sep 16, 2018

      A big thanks to all the judges who give up their time and brainpower, and our new convener of judges, Michael Friedberg. On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most. Data, technology and c

      13 min read

    • Article

      How to Lead in 2017

      Jan 17, 2017

      How to Lead in 2017
      5 min read

    • Article

      Q&A

      Jan 1, 2023

      In the innovation process, why is it so important for innovators to view people as human beings rather than consumers? An innovator who sees people as consumers is going to prioritize every imaginable tool to sell them something and make them consume

      6 min read

    • Article

      Up-and-comers

      Mar 13, 2020

      Up-and-comers
      10 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      11 Sources of Disruption

      Jan 1, 2021

      You have observed a troubling tendency that often leads to the disruption of business models. Please describe it. All too often, business strategies fail to effectively account for external change in the world. When faced with deep uncertainty, leade

      6 min read

    • Article

      Q & A

      Sep 1, 2021

      You have said the global pandemic teaches us that “change is not a project with a beginning and an end”. What is it, then? If you look back at the 20th century, change was relatively rare. We had some massive shakeups in the forms of wars and economi

      6 min read

    • Article

      CREATIVITY: It's Logical Really

      Aug 28, 2019

      CREATIVITY: It's Logical Really
      3 min read

    • Article

      Q & A

      Sep 1, 2021

      You have said that despite efforts to make innovation a common practice, corporate innovation remains a paradox. How so? Very few leaders would deny the importance of innovation. And yet, there is still nothing harder than trying to innovate within a

      7 min read

    Reviews for Summary

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words